Type
Research Data
Industry news and our own analysis on research data, tracked continuously by the Zazachat desk.
Research dataHuman support
43% of Consumers Would Pay More for a Product that Guarantees Access to Human Support, According to Alchemer AI Customer Experience Report
Human access is a selling point: teams deploying AI support should keep clear escalation paths, as 43% of consumers would pay more for it.
CustomerThink Oct 2, 2026 Read Research dataConsumer preferences
AI vs. Human: What UK Consumers Really Want
New UK consumer data on AI versus human agent preferences gives support leaders a clearer picture of channel expectations.
Call Centre Helper Aug 28, 2026 Read Research dataAi trust
Why People Tell AI About Their Debt – But Not You
Consumers share sensitive debt information more openly with AI than human agents, with clear implications for collections contact centres.
Call Centre Helper Aug 28, 2026 Read Research dataResolution platform
Zendesk Relate 2026 Showed Why Agentic Customer Service Starts With Knowledge
Forrester's analysis argues that effective AI agents in customer service depend entirely on the quality of the knowledge base behind them.
Forrester May 26, 2026 Read